Omture helps educational organizations to strengthen their online presence and online voice of their professional vision for education and students.

Too many education websites ‘are all flash and no substance’.  Most are the standard glossy photos of smiling children, history lesson of the college, standard documents on school policies and a list of school achievements (academic and sport).

But we believe there is a better way.  A way to show the hearts and minds of not just the school leaders, but the entire education community.  And I believe one way to achieve it is via the web

We have a background in teaching, PR and social media. There is a wealth of knowledge online on how to create great blogs with compelling knowledge. Many exceptional leaders who give so much information on social media strategies. But this knowledge is aimed at entreprenuers or Big Business.

So here we are. We are here to help the education professionals learn how to become visable online and make connections with their specific communities via blogging and social media.
There is a place for blogs and social media in day care centres, schools, universities, training and tuition centres. But it is not a one way fits all approach.

Would you like to work with us? Get in touch!


Alan Keith of Genentech states that, “Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.”

One of the top criteria colleges across the country are looking for in future students is leadership experience. An easy way to stand out in your college application is through examples of leadership. Not only will your leadership experiences enhance your activities, they will also provide you with content for your essays and possible scholarships.

It is easy enough to be a member, but true all-stars are leaders. When colleges are considering applicants’ activities, they are looking for leadership, dedication, in depth involvement, balance, and unique skills. There are many ways to be a leader. You don’t have to be the President or Captain to be a leader.

Consider the following example:

Applicant A

Red Cross Club – Member for four years: Attended all meetings, participated in ten major fundraising events, donated cookies and cakes to annual bake sale, volunteered at event to help hurricane victims.

Applicant B

Red Cross Club – President one year, Treasurer two years: Organized and promoted all meetings, planned and coordinated ten major fundraising events, set financial goals and managed money at annual bake sale, planned event to help hurricane victims.

Who Would You Choose?

These two students were in the same club. They participated in the same events. But, the leadership and hard work is clearly more evident from Applicant B.

Be A Leader!

Leadership experiences can come from being the elected leader of a club, team, group or class. For those students who don’t want to be in the spotlight, it is still easy to be a leader. Colleges care less about your title and more about your experiences.

You can approach leadership involvement in two ways. First, you can identify leadership roles or leadership-specific activities to get practical leadership experience. The second way is a bit more subtle. It is possible to be a leader in everything you do. Think about the activities in which you are currently involved. If you play on a sports team, but are not the captain, consider planning a fundraiser. Or, teach a sport to kids at the local elementary school. No matter how you choose to approach leadership, get started now.